The Queensland Government has launched an ambitious 20-year vision to transform tourism through the "Destination 2045 Plan". This long-term initiative is focused on unlocking opportunities for growth, especially in ecotourism, and making the most of global events like the Brisbane 2032 Olympic and Paralympic Games. The goal? To build a thriving, sustainable tourism industry that benefits everyone.
Community input is crucial for developing this long-term tourism strategy. Tourism has the power to transform communities, create jobs, and support local businesses in a thrivable way. By seeking feedback from the community, the government intends to develop an effective strategy to amplify tourism’s positive impact across the state.
THRIVE Project has responded to the Queensland Government's call by submitting recommendations for developing tourism in light of the 2032 Olympics. The project focuses on leveraging the natural beauty of the region while integrating advanced technologies, such as AI, IoT (Internet of Things), and Digital Twin, alongside Science-Based Targets. This approach aims to meet environmental targets and implement best practices in urban environments.
THRIVE Project is collaborating with the Brisbane City Council (BCC), and both public and private sector institutions, to create awareness and improve the thrivability of both natural and urban environments. Thrivability refers to achieving a flourishing ecosystem that ensures the well-being of all forms of life on the planet, indefinitely, without diminishing the regenerative capabilities of ecosystems. These goals align with the efforts needed to promote sustainable tourism. A thriving society will naturally attract more tourists.
