SPOTLIGHT - 

Patagonia Paves The Way

Patagonia’s core values are; quality, integrity, environmentalism, justice, and not being bound by convention. Other companies must look to them as inspiration and a leader in this field. They are passionate about breaking the disposable cycles of fast fashion. For example, they offer instructional videos to repair garments rather than encourage purchasing new replacements. 

Patagonia is focused on supporting grassroots activism, taking responsibility for environmental impact, and giving profits to the planet.



Patagonia’s product design orientates around using sustainable materials, designing for simplicity and utility, creating versatile clothing, repairing and reusing products, reducing waste, and creating a sense of community.

THRIVER'S VOICE - 

Rethinking for the Future

"Thrivable production and consumption lie at the heart of creating a flourishing future. By rethinking how we design, produce, and consume, we can reduce waste, conserve resources, and promote circular systems. SDG12 challenges us to adopt practices that balance economic growth with environmental stewardship. 



Sustainable Business Models, focused on regeneration and minimising waste, pave the way for industries to thrive while protecting the planet. Adopting strategies to ensure responsible consumption guarantees that prosperity today does not compromise the well-being of future generations."

- Gayathri Sandarekha, THRIVE Researcher. Bachelor of Integrated Design, specialised in Product Designing.